The Gibraltar Tourist Board has been busy strengthening ties with their counterparts in the UK. Part of this strategy involves hosting familiarisation trips for UK travel agents so that they can best match Gibraltar as a tourist destination with potential clients.
The first such group has already been to the Rock, and enjoyed some of Gibraltar’s highlights with a packed itinerary of activities, including getting up close with the Barbary apes, dolphin watching plus visits to many further attractions.
Minister for Tourism, Gilbert Licudi QC said, “The travel trade is a vital route to market for us, which is why we have formulated this strategy to further develop our bonds with UK agents. We have recently experienced extensive investments in our accommodation sector and it is increasingly becoming appealing to a broader demographic. The uniqueness of the warm British Gibraltarian welcome in the heart of the Mediterranean and a good value pound Sterling destination continues to be an important message in times of currency volatility”.
The plan includes trade advertising and an incentivised e-learning course where agents can win familiarisation trip places. Those interested should head to gibraltartraining.com to find out more.